Services: Brand strategy and visual identity for Ekspert Optyk and the group’s own brands – mode frames and clear mode eyewear liquids
Objective
Develop outstanding branding and identity for group purchasing organisation. The aim was to focus on two audiences- opticians and their customers at once.
Tools & Technologies
Adobe, WordPress
Challenge
Achieve integrated and consistent marketing communication.
Focus more on signet than typography to create a symbol of a brand.
Naming, copywriting for private label brands (mainstreem)
