A ready solution to a problem, not education – is what your customer wannts

Information is not a ready to use solution

Do you use AI on a daily basis in your work? It helps a lot, doesn’t it? But it also changes a lot in how we function and what we search for on the Internet. Google used to be the place to look for information. The search engine was a huge library of content. You could snoop “in search.” What mattered was getting information. Sometimes it was found quickly – it gave great satisfaction. But now things are different. Information doesn’t matter, because no one wants to do the work of putting information together into the proverbial “pile.” We expect that after typing in our need in the form of a prompt, the Internet will give us an instant solution. Ready, summed up, to be used.   

The golden age of information is dead, time for a new age of solutions

The evolution of the Internet has revolutionized the way we seek and use information. The demand for immediate solutions has changed the role of content creators, digital marketers and business owners. In the past, “how-to” content reigned supreme. Detailed step-by-step guides and tutorials were hugely popular because they catered to users who were willing to invest time in learning. However, the appetite for such content is waning. Today’s users prefer ready-to-use solutions that save time and effort. Content creators need to change their approach from “I’ll teach you” to “I’ll help you solve your problem.” Users are looking for people who provide a solution right away and have specialization and expertise in something specific. 

Creation solution-oriented content

Today’s audiences are looking for content that provides immediate value. They don’t want to browse through long articles or watch lengthy videos to find the answers they need. Instead, they are looking for concise, practical solutions that directly address their problems. This shift requires a change in content strategy to focus on providing quick, effective answers. This means understanding the specific problems your audience faces and creating content that provides direct solutions. Think of your content as a tool that helps users achieve their goals quickly and effectively. To get your content right, go through the following steps:

1. Identify common problems

Start by identifying the common problems your target audience encounters. Conduct surveys, analyze search queries, and review feedback to pinpoint these issues.

2. Craft direct solutions

Develop content that addresses these problems. Use clear, concise language and present actionable steps that readers can easily follow. Integrating artificial intelligence and automation into your content creation can greatly speed up your efforts. However, remember not to prepare overly generic (general) content. Specific and to the point, with anecdotes or real-life examples – such content will work best.

3. Utilize visuals and tools

Use visualizations, infographics and interactive tools to increase the usability of your content. These elements can help you communicate information more effectively and engage your audience. Use artificial intelligence to personalize content recommendations for your audience. By analyzing users’ behavior, you can deliver content tailored to their specific needs and preferences.

Building trust and authority throught consise, regular actions

In the age of instant information, building trust and authority is more important than ever. Users are more likely to engage with content from trusted sources. A personal brand in your niche can set you apart from the competition. Consistently create quality content that provides real value to your audience. Invest time in research and make sure your information is accurate and up-to-date. Use testimonials, case studies and user-generated content to show the positive impact of your solutions. Social proof can increase your credibility and encourage new users to trust your content.

What's your value proposition?

Before you begin to act on the strategy described above, it is important to understand the key to your company’s value proposition. What unique value does your product or service bring? What differentiates it from the competition? This will help you tailor your offering to the needs and concerns of your target audience. 

Determining the value proposition and reflecting it in the offer shapes the sales process. 

Creating strategies for my clients I help companies to craft unique value proposition of their business.