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Marketing for profitable sales, recognition and loyalty

Magdalena Janaczek
 
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Marketing for small and medium businesses always has these 3 goals! It aims to bring sales profits, recognition and customer loyalty.All other goals, especially brand image, are considered secondary. Even if they have measurable performance indicators. Maintaining brand consistency, maintaining a clean image, and even creating a community around the brand are sometimes considered complementary to the main goals. Especially when you have to invest time, money and wait for profits.

Double the return on every $ you spend

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The ability to measure marketing success is reflected in sales growth, that’s obvious. Reports, market share marketing surveys and customer satisfaction surveys are sometimes considered by small and medium-sized businesses as complements to the columns. This is why marketers who comprehensively support SMEs must first provide their customers with carefully selected marketing and activation campaigns. Only then do they focus on other aspects. Once the flywheel is set to start generating profits, one can often talk about long-term goals. Magnetic marketing strategies increase the expectations and concerns of small and medium-sized businesses. It contains all the components written and the goals set over time. It also means there’s more to do than you think. There’s also a lot more to manage – and the goal is simply to make sales.

Make your marketing so useful, people would pay you for it 

Jay Baer
Marketing budgets are never made of rubber and prudent investment will multiply. The changing landscape of existing communication channels and how they are used (social media, “content is king” trend, empathy in communication, word of mouth marketing and ambassadorship, Innovative AI) is changing marketing tactics. But most of all, it changes customer expectations. Reaction speed and responsiveness create a competitive advantage. They should be marketed towards the three basic goals of any small to medium sized organization.

Speed and reaction time

Business does not equal business, and business does not equal business. What if implementing content activities for SEO or social media, delayed for several years, no longer makes sense because it’s time to take action with creative AI?
Relax! It is never too late for anything if these are the needs and desires of the customer. Responsiveness means meeting what the market and customers currently expect. In the past, when changes in marketing were very slow and there were fewer marketing tools, it was easier to switch from one tool to another. Today, as change continues and the deluge of information and tools begins to overwhelm us with the best ways to market for profitable sales, recognition and retention are all about responding quickly the needs of selected customers. Here and now.

Marketing tools

Speed ​​and responsiveness in marketing can be used in many different ways, for example:

Real-time marketing (RTM) – publishing content related to current events, phenomena or emotions. The goal is to show that the brand is in step with the times and capable of participating in the dialogue.

Agile marketing – based on the principles of agile software. Agile marketing involves dividing a project into short cycles (called sprints) in which specific tasks are performed and their effectiveness is tested. The goal is to create value and improve processes. One example is personalized banners in digital marketing, based on the recipient’s current online behavior.

Growth hacking is a business growth method based on testing and optimization. Growth hacking combines marketing, analytics, technical, and creative elements. The goal of Growth Hacking is to find the most effective ways to attract and retain customers with minimal resource expenditure. One example is referral programs that use customer loyalty to attract new customers.

The expectation and concern with marketing investments is to avoid “busting the budget. Let’s go back to the beginning here.
This equates to a quick return on activity in the form of profitable sales, awareness, and loyalty.

 

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